School of Journalism and Mass Communication

The School of Journalism & Mass Communication prepares students for dynamic media careers through industry-driven programs, blending theoretical knowledge with hands-on training. With state-of-the-art studios, editing suites, and a community radio station, students gain real-world experience in journalism, digital media, advertising, and corporate communication. 

The curriculum integrates media ethics, investigative journalism, digital storytelling, and multimedia production, enriched by guest lectures, workshops, and internships with leading media houses, news agencies, and OTT platforms. Programs include B.A and M.A in Journalism & Mass Communication, B.A in Digital Journalism, B.Sc in Animation & Graphics, and specialized courses in Digital Media Production & Content Writing. 

For research-focused careers, the Ph.D program offers deep insights into media theories and emerging trends. Backed by expert faculty, industry collaborations, and experiential learning, graduates emerge as versatile media professionals ready to excel in the ever-evolving media landscape.

 

Specialisation:

Specialisation is offered in the final year to undergraduate and graduate students for BA JMC, B.Sc in Animation & Graphics and MA JMC programs:

• Digital Journalism
• TV Journalism
• Animation & Graphics

 

Eligibility Criteria for Admission

The eligibility criteria for admission to various programs offered by the School of Journalism & Mass Communication vary depending on the level and nature of the program. Below are the typical eligibility requirements for each program:

 

1. B.A in Journalism & Mass Communication (BA JMC)

Eligibility Criteria: Educational Qualification: Candidates must have completed their 12th grade (10+2) from a recognized board with any stream.

 

2.  B.A in Digital Journalism

Eligibility Criteria: Educational Qualification: Candidates must have completed their 12th grade (10+2) from a recognized board with any stream.

 

3.  B.Sc in Animation & Graphics

Eligibility Criteria: Educational Qualification: Candidates must have completed their 12th grade (10+2) from a recognized board with any stream.

 

4. M.A in Journalism & Mass Communication (MA JMC)

Eligibility Criteria: Educational Qualification: Candidates must have a Bachelor’s degree from a recognized university with any stream.

 

5. Diploma in Digital Media Production & Content Writing

Eligibility Criteria: Educational Qualification: Candidates must have completed their 12th grade (10+2) from a recognized board with any stream.

 

6.  Ph.D. in Journalism & Mass Communication

Eligibility Criteria: Educational Qualification: Candidates must have a Master’s degree in Journalism & Mass Communication or a related field from a recognized university with a minimum aggregate of 55% marks.

Entrance Exam: Admission to the Ph.D. program typically involves an entrance exam.

 

Summary of the eligibility criteria:

Program	Eligibility Criteria
B.A in Journalism & Mass Communication (BA JMC)	12th grade (10+2) in any stream from a recognized board.
B.A in Digital Journalism	12th grade (10+2) in any stream from a recognized board.
B.Sc in Animation & Graphics	12th grade (10+2) in any stream from a recognized board.
M.A in Journalism & Mass Communication (MA JMC)	Bachelor’s degree in any stream from a recognized university.
Diploma in Digital Media Production & Content Writing	12th grade (10+2) in any stream from a recognized board.
Ph.D. in Journalism & Mass Communication	Master’s degree in Journalism & Mass Communication or a related field with a minimum of 55% marks.

 

• Community Radio Station : Operates "107.8 Himgiri Ki Awaaz," a platform for practical training and community engagement.
• Comprehensive Internship Program : Final semester internships in leading media houses for BA(JMC) and MA(JMC) students.
• Expert Faculty : A team of highly qualified and experienced professionals, including PhD holders and NET-certified educators.
• Workshops and Guest Lectures : Regularly hosts renowned media professionals for interactive sessions.
• Modern Infrastructure : Equipped with ICT-enabled classrooms, a fully functional radio station, and advanced production facilities.
• Value-Added Courses : Industry-aligned workshops for hands-on learning.
• Proven Placement Record : An excellent track record of placing students in reputed organizations.
• Recognition : Awarded the "Best Journalism & Mass Communication School in Uttarakhand" by CEGR.

 

The primary objective of the School is to nurture motivated, skilled, and industry-ready professionals by:

• Delivering world-class education tailored to the evolving demands of the media landscape.
• Bridging the gap between academic learning and practical application through innovative teaching, research, and collaborations.
• Developing students' abilities to excel in journalism, advertising, public relations, and other media domains.

 

Career Opportunities after a Journalism & Mass Communication Degree (B.A JMC & M.A JMC)

Graduates of journalism and mass communication programs have a wide array of career opportunities across various media, communication, and creative industries. The versatility of the degree allows individuals to explore roles that align with their skills, interests, and career aspirations. Below are some key career paths:

 

1. Journalism & News Media

• Role: Reporter, News Anchor, Investigative Journalist, Editor
• Description: Journalists gather, verify, and present news through various media platforms, including print, television, radio, and online. Investigative journalists focus on uncovering hidden truths, while editors shape and refine content for publication.
• Skills Needed: Strong writing, research abilities, ethical reporting, and multimedia proficiency.
• Work Sectors: Print Media, Digital News Portals, News Agencies, TV News Channels.

 

2. Broadcast & Digital Media

• Role: Radio Jockey (RJ), TV Producer, Podcast Host, Video Journalist
• Description: Professionals in this field create engaging audio-visual content for television, radio, and digital platforms. They may host shows, produce content, or report live on current events.
• Skills Needed: Public speaking, sound and video production, content scripting.
• Work Sectors: TV Networks, Radio Stations, OTT Platforms, Podcast Networks.

 

3. Advertising & Brand Communication

• Role: Copywriter, Media Planner, Creative Director, Ad Film Maker
• Description: These professionals conceptualize, write, and produce advertisements for various media. They develop brand messaging strategies and work closely with marketing teams.
• Skills Needed: Creativity, persuasive writing, marketing insights, campaign management.
• Work Sectors: Advertising Agencies, Corporate Marketing, Media Production Houses.

 

4. Public Relations & Corporate Communications

• Role: PR Officer, Crisis Communication Specialist, Corporate Communications Manager
• Description: These professionals manage a company’s public image, handle media relations, and create communication strategies to maintain a positive brand reputation.
• Skills Needed: Networking, crisis management, press release writing, strategic communication.
• Work Sectors: PR Firms, Corporate Houses, Government Agencies, NGOs.

 

5. Content Writing & Digital Marketing

• Role: Content Writer, Social Media Manager, SEO Specialist, Blogger
• Description: Content creators develop engaging, optimized content for websites, social media, and digital marketing campaigns, helping brands reach their audience effectively.
• Skills Needed: Writing, social media strategy, SEO knowledge, analytics.
• Work Sectors: Digital Marketing Agencies, E-commerce, Corporate Websites, Online Publications.

 

6. Film, Television & OTT Platforms

• Role: Scriptwriter, Director, Cinematographer, Video Editor
• Description: Professionals in this domain create and produce visual content for entertainment, education, and marketing purposes, including films, web series, and documentaries.
• Skills Needed: Screenwriting, video production, cinematography, storytelling.
• Work Sectors: Film Industry, OTT Platforms, Production Houses, Documentary Filmmaking.

 

7. Photojournalism & Visual Communication

• Role: News Photographer, Documentary Filmmaker, Graphic Designer
• Description: These professionals capture visual stories that complement news articles or create standalone visual narratives through photography and design.
• Skills Needed: Photography, videography, editing, visual storytelling.
• Work Sectors: Newspapers, Magazines, Digital Platforms, NGOs.

 

8. Media Law & Ethics

• Role: Media Lawyer, Legal Consultant for Media Firms, Policy Analyst
• Description: Media law experts handle copyright issues, defamation cases, and regulations affecting the press, entertainment, and digital media.
• Skills Needed: Legal knowledge, critical thinking, and media policy expertise.
• Work Sectors: Law Firms, Government Regulatory Bodies, Media Houses.

 

9. Academics & Research

• Role: Lecturer, Media Researcher, Policy Analyst
• Description: Media scholars contribute to the academic field by teaching, researching media trends, and publishing work on journalism, mass communication, and media policies.
• Skills Needed: Research methodology, critical analysis, academic writing, and public speaking.
• Work Sectors: Universities, Think Tanks, Research Institutes.

 

Career Opportunities for BA in Animation & Graphics Graduates

Students specializing in animation and graphics have career opportunities in creative and technical fields that involve storytelling through visuals.

 

1. Animation & Visual Effects (VFX)

• Role: 2D/3D Animator, Motion Graphics Designer, VFX Artist
• Skills Needed: Digital modeling, character animation, special effects creation
• Work Sectors: Film & TV, Gaming Industry, Advertising Agencies, OTT Platforms

 

2. Graphic & UI/UX Design

• Role: Graphic Designer, UI/UX Designer, Art Director
• Skills Needed: Adobe Creative Suite, user experience research, visual communication
• Work Sectors: Tech Companies, Branding Agencies, Digital Marketing Firms

 

3. Gaming & Interactive Media

• Role: Game Designer, Concept Artist, Storyboard Artist
• Skills Needed: Game engines (Unity, Unreal), character design, level design
• Work Sectors: Gaming Studios, AR/VR Companies, Animation Studios

 

4. Advertising & Motion Design

• Role: Motion Graphics Artist, Visual Storyteller, Creative Director
• Skills Needed: Animation software proficiency, advertising trends, video editing
• Work Sectors: Ad Agencies, Film & Media Houses, Social Media Platforms

 

Career Opportunities for Ph.D. in Journalism & Mass Communication Graduates

Ph.D. graduates in journalism and mass communication can take leadership roles in academia, research, policymaking, and strategic communication.

 

1. Academia & Higher Education

• Role: University Professor, Media Educator, Department Head
• Skills Needed: Research expertise, curriculum development, scholarly writing
• Work Sectors: Universities, Journalism Schools, Research Institutions

 

2. Media Research & Policy Analysis

• Role: Media Policy Analyst, Media Ethics Consultant, Research Scholar
• Skills Needed: Policy evaluation, data analysis, media law knowledge
• Work Sectors: Government Agencies, Think Tanks, Research Firms

 

3. Public Affairs & Strategic Communication

• Role: Government Communication Officer, Political Analyst, Crisis Manager
• Skills Needed: Public policy expertise, media management, analytical skills
• Work Sectors: Government Departments, Political Campaigns, Public Affairs Firms

 

4. Consulting & Media Entrepreneurship

• Role: Media Consultant, Start-up Founder, Industry Expert
• Skills Needed: Business acumen, media innovation, leadership skills
• Work Sectors: Media Startups, Consulting Firms, Independent Ventures

 

Why Choose the School of Journalism and Mass Communication at Jigyasa University?

The School of Journalism and Mass Communication at Jigyasa University offers a comprehensive academic environment that equips students with the expertise needed for academia, media research, strategic communication, and media entrepreneurship. Let us explore why Jigyasa University is the ideal choice for this program:

 

1. Academic Excellence & Research-Driven Curriculum

• The university provides an advanced academic framework tailored for future media educators, scholars, and researchers.
• Experienced faculty comprising industry experts and Ph.D. holders ensure a high-quality learning experience in journalism, media ethics, and communication theories.
• Emphasis on scholarly research and policy analysis helps students develop critical thinking and analytical skills required in academic and research institutions.

 

2. Strong Focus on Media Research & Policy Analysis

• The program trains students in policy evaluation, media law, and data analysis, preparing them for roles in think tanks, government agencies, and regulatory bodies.
• Access to a dedicated media research center allows scholars to work on policy recommendations and media impact studies, ensuring practical exposure to real-world challenges.

 

3. Industry-Oriented Approach to Public Affairs & Strategic Communication

• The curriculum includes training in public policy, crisis communication, and political analysis, equipping students for leadership roles in government departments, political campaigns, and public affairs firms.
• Regular guest lectures, workshops, and collaborations with public relations and political communication experts provide hands-on learning opportunities.

 

4. Opportunities in Consulting & Media Entrepreneurship

• Jigyasa University supports entrepreneurial ventures in media, helping students become media consultants, industry experts, or start-up founders.
• With state-of-the-art facilities, including multimedia labs, a community radio station, and digital content production studios, students can innovate in content creation, digital media strategies, and media business models.
• Networking opportunities with media professionals through conclaves, industry interactions, and collaborations with media houses enhance career prospects.

 

On-the-Job Training with ZEE Collaboration

SJMC at Jigyasa University offers exclusive on-the-job training in collaboration with ZEE, providing students with hands-on industry exposure in news production, content creation, and media management. This partnership ensures practical learning experiences, internships, and mentorship from leading media professionals, preparing students for real-world challenges in journalism and mass communication.

The School of Journalism and Mass Communication at Jigyasa University provides a holistic learning experience that blends academic rigor, research opportunities, practical training, and industry exposure. Whether aspiring for a career in academia, media policy, public affairs, or media entrepreneurship, this program offers the perfect foundation for professional success in the ever-evolving media landscape.

 

It gives me immense pleasure to welcome you to the School of Journalism & Mass Communication, where we are committed to fostering a passion for impactful and effective communication. As the Dean of this esteemed institution, I take pride in leading a team of dedicated faculty and staff who strive to provide a transformative education that prepares our students for success in the ever-evolving world of media and communication.

Communication forms the cornerstone of human connection, and in today’s interconnected world, practical communication skills are more essential than ever. At the School of Journalism & Mass Communication, we offer a diverse array of programs designed to equip students with the knowledge, skills, and experiences needed to thrive in various domains of media and communication. Our curriculum is thoughtfully crafted to be rigorous, industry-relevant, and engaging. Backed by years of academic and industry expertise, our accomplished faculty members guide students through their learning journeys.

Our state-of-the-art facilities—including AV studios, audio studios, multimedia labs, and advanced equipment—enable students to unleash their creativity and hone their technical skills. As John Powell aptly said, “Communication works for those who work at it.” Beyond the classroom, our students actively engage with the real world through Summer Internship Programs (SIPs), Final Internships, networking opportunities, and capstone projects. These experiences not only bridge the gap between theory and practice but also nurture meaningful connections with industry professionals.

To our vibrant student community embarking on this enriching journey, I encourage you to make the most of all the opportunities our school has to offer. Remember, you are now part of a family dedicated to your growth and success. Challenge yourself, embrace new ideas, and take calculated risks. Be curious, stay engaged, and remain open to transformative experiences.

Welcome to the School of Journalism & Mass Communication, where we turn aspirations into achievements.

Prof. (Dr.) Veena Hada
Dean and Professor, SJMC