B.A (Journalism & Mass Communication)
Course Overview
The School of B.A. Journalism & Mass Communication is committed to nurturing the next generation of media professionals through meticulously designed, industry-driven programs. With the Media and Entertainment industry evolving at an unprecedented pace, the school ensures that students are equipped with the knowledge, skills, and practical exposure required to excel in various media domains, including journalism, broadcasting, digital media, advertising, public relations, and corporate communication.
Eligibility Criteria
The eligibility criteria for admission to various programs offered by the School of Journalism & Mass Communication vary depending on the level and nature of the program. Below are the typical eligibility requirements for each program:
1. B.A in Journalism & Mass Communication (B.A JMC)
Eligibility Criteria: Educational Qualification: Candidates must have completed their 12th grade (10+2) from a recognized board with any stream.
2. B.A in Digital Journalism
Eligibility Criteria: Educational Qualification: Candidates must have completed their 12th grade (10+2) from a recognized board with any stream.
|
Program |
Eligibility Criteria |
|
B.A in Journalism & Mass Communication (BA JMC) |
12th grade (10+2) in any stream from a recognized board. |
|
B.A in Digital Journalism |
12th grade (10+2) in any stream from a recognized board. |
Career Opportunities
B.A journalism and mass communication programs have a wide array of career opportunities across various media, communication, and creative industries.
1. Journalism & News Media
- Role: Reporter, News Anchor, Investigative Journalist, Editor
- Description: Journalists gather, verify, and present news through various media platforms, including print, television, radio, and online. Investigative journalists focus on uncovering hidden truths, while editors shape and refine content for publication.
- Skills Needed: Strong writing, research abilities, ethical reporting, and multimedia proficiency.
- Work Sectors: Print Media, Digital News Portals, News Agencies, TV News Channels.
2. Broadcast & Digital Media
- Role: Radio Jockey (RJ), TV Producer, Podcast Host, Video Journalist
- Description: Professionals in this field create engaging audio-visual content for television, radio, and digital platforms. They may host shows, produce content, or report live on current events.
- Skills Needed: Public speaking, sound and video production, content scripting.
- Work Sectors: TV Networks, Radio Stations, OTT Platforms, Podcast Networks.
3. Advertising & Brand Communication
- Role: Copywriter, Media Planner, Creative Director, Ad Film Maker
- Description: These professionals conceptualize, write, and produce advertisements for various media. They develop brand messaging strategies and work closely with marketing teams.
- Skills Needed: Creativity, persuasive writing, marketing insights, campaign management.
- Work Sectors: Advertising Agencies, Corporate Marketing, Media Production Houses.
4. Public Relations & Corporate Communications
- Role: PR Officer, Crisis Communication Specialist, Corporate Communications Manager
- Description: These professionals manage a company’s public image, handle media relations, and create communication strategies to maintain a positive brand reputation.
- Skills Needed: Networking, crisis management, press release writing, strategic communication.
- Work Sectors: PR Firms, Corporate Houses, Government Agencies, NGOs.
5. Content Writing & Digital Marketing
- Role: Content Writer, Social Media Manager, SEO Specialist, Blogger
- Description: Content creators develop engaging, optimized content for websites, social media, and digital marketing campaigns, helping brands reach their audience effectively.
- Skills Needed: Writing, social media strategy, SEO knowledge, analytics.
- Work Sectors: Digital Marketing Agencies, E-commerce, Corporate Websites, Online Publications.
6. Film, Television & OTT Platforms
- Role: Scriptwriter, Director, Cinematographer, Video Editor
- Description: Professionals in this domain create and produce visual content for entertainment, education, and marketing purposes, including films, web series, and documentaries.
- Skills Needed: Screenwriting, video production, cinematography, storytelling.
- Work Sectors: Film Industry, OTT Platforms, Production Houses, Documentary Filmmaking.
7. Photojournalism & Visual Communication
- Role: News Photographer, Documentary Filmmaker, Graphic Designer
- Description: These professionals capture visual stories that complement news articles or create standalone visual narratives through photography and design.
- Skills Needed: Photography, videography, editing, visual storytelling.
- Work Sectors: Newspapers, Magazines, Digital Platforms, NGOs.
8. Media Law & Ethics
- Role: Media Lawyer, Legal Consultant for Media Firms, Policy Analyst
- Description: Media law experts handle copyright issues, defamation cases, and regulations affecting the press, entertainment, and digital media.
- Skills Needed: Legal knowledge, critical thinking, and media policy expertise.
- Work Sectors: Law Firms, Government Regulatory Bodies, Media Houses.
9. Academics & Research
- Role: Lecturer, Media Researcher, Policy Analyst
- Description: Media scholars contribute to the academic field by teaching, researching media trends, and publishing work on journalism, mass communication, and media policies.
- Skills Needed: Research methodology, critical analysis, academic writing, and public speaking.
- Work Sectors: Universities, Think Tanks, Research Institutes.